What is search engine optimisation?
Search engine optimisation (SEO) is about making sure your business appears in the list of results that search engines return to web users when they search the internet for information, products and services. The number of people searching the internet is growing and so are their expectations. In fact, Google receives more than 250 million searches every day, and the people who do the searching want quick, reliable results.
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Why use it?
It’s important to consider that the people doing the searching for one of your products or services want to do business with someone in your industry. So, not only will SEO increase the number of people who find and visit your website, it will increase your chances of winning their business.
Regardless of the industry you’re in, SEO is one of the most efficient ways to improve your online marketing results. There’s no point building a fantastic website if it can’t be found.
Oley Media Group -as your Melbourne SEO specialists -can help increase your visibility online and build credibility by achieving high rankings in major search engines.
How do you get started?
At Oley Media Group, we make it very easy and affordable to optimise your website. Getting you started involves:
- Keyword analysis -we begin by analysing the keywords that people would use when searching for products and services that relate to your business. This helps to build good rankings and quality traffic.
- Rank reports -these are put in place to monitor the rank position for targeted keywords and phrases. They demonstrate the progress that’s made.
- On-page optimisation -just for starters we tweak your website; we use the right words in the right places and improve internal links if necessary. We use our expertise to get your website performing well for you.
- Sitemap creation -we create a sitemap and submit it to the key search engines.
- Off-page optimisation -this is about building links to your site on other powerful sites and capitalising on their quality. We are seeing strong results in this area.
You will see positive results in four to eight weeks from the time we get started. Let Oley Media Group work with you to dominate the search engines!
You might like to consider Google Maps optimisation. It’s ideal for small and local businesses and will help you achieve the local visibility you want by getting you listed in the Google Maps results, as well as high in the search engine rankings by using local search engine optimisation.
What’s involved long term?
Search engine optimisation is no different to everything else you do in business -you need to keep working at it to stay on top.
Search engines are constantly changing their demands and it can be very time consuming to keep up with these changes. What ranks well with a search engine one week may not be so important the next.
Oley Media Group -as Melbourne SEO specialists -can help you to stay on top of the changes and ahead of your competitors. Partner with us for ongoing SEO optimisation and we’ll keep your business where you want it to be.
Combine your SEO with Google AdWords to maximise the investment you’ve made. SEO is about getting your website listed in the main search results. Google AdWords is about getting your website listed alongside those results. Both involve targeting keywords. Having an overlap in your keywords does wonders for your search results.
All SEO and AdWords solutions are provided by our SEO specialists at SEO Melbourne.