Search engines have become the modern day ‘encyclopaedia’ – they make it possible to search for products or services anywhere on the planet. However, the technology that drives these search engines and the criteria that allow them to find your website are very complex.
If you have a website that satisfies search engine criteria, that website will be found. So, doesn’t it make sense to do everything you can to satisfy the search engines? If your answer is ‘yes’ then it’s time you considered investing in search engine optimisation (SEO) and Google AdWords.
SEO is about getting your website listed in the main search results. Google AdWords is about getting your website listed alongside those results. Both involve targeting keywords. Having an overlap in your keywords does wonders for your search results.
Google receives more than 250 million searches every day. The people who do the searching want quick answers. Search engine optimisation (SEO) is about making sure your business appears in the list of results that search engines deliver.
Google AdWords is a pay-per-click style of advertising. The price you pay per click is dependent upon your ‘quality score’. Your quality score reflects how relevant the content of your website is to the keywords in your ads. The more relevant, the less you pay. Therefore, the easiest way to maximise the return you receive from your Google AdWords investment is to combine it with SEO of your website.
Oley Media Group – as Melbourne SEO specialists – can improve your search engine rankings and reduce the cost of your pay-per-click ads.